Product Management Software To Streamline Your Product Pipeline

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Align product management objectives with your company strategy

Track new product development projects from ideation to commercialization thanks to Cerri Project’s ability to map to your organization’s business processes.

Accelerate Time To Market

Enhance innovation, drive productivity and boost profitability by streamlining your product development journey. Our customizable workflows help you minimize cycle times, while enhanced global collaboration features allow for seamless communication and efficient progress tracking. Gain deeper insights into dependencies and enjoy transparent reporting for a quicker, more efficient route to market.

Optimize Product Pipeline And Strategic Alignment

Elevate your portfolio by focusing on products that align seamlessly with your strategic goals and optimize your return on investment. Project’s advanced ranking features empower you to identify and prioritize high-impact products, fortifying your pipeline and contributing positively to your financial performance.

Use Stage And Gate Processes For Strategic Road Mapping

Configure your stage and gate processes and project documentation to map your organizational workflow with Cerri Project’s adaptable features. Seamlessly track new product development from ideation to commercialization, employing a comprehensive product roadmap to capture milestones and objectives. Visualize crucial delivery timelines for each phase of product development, ensuring robust quality management and assurance with Project’s advanced stage and gate review capabilities.

Efficiently Allocate Resources & Plan Capacity

Streamline the management of your globally dispersed teams by prioritizing and allocating resources to your most profitable projects, ensuring availability even before approval stages. Benefit from real-time insights into dedicated resources, funds, and expenses for your R&D projects. Ensure that the right resources are allocated at the most crucial stages, helping you stay on schedule. Use Project’s role-based planning and multi-project resource allocation capabilities for improved resource utilization and simplified cost calculations. Accurately forecast your capacity requirements, enabling you to make data-driven decisions that drive efficiency and profitability.

Use Customizations To Reflect Your Unique Requirements

Benefit from Project’s exceptional ability to be tailored to your unique business needs, whether that involves implementing a specialized process map or a specific milestone analysis. If you require a consolidated that captures your entire process along with task statuses, Project offers the customization you need. Create the processes, workflows, views or analyses your organization needs to reflect your unique business requirements.

Conceptualize. Prioritize. Strategize. Commercialize.

Key features to help you achieve each step of your new product development processes.

Idea Screening & Product Pipeline Prioritisation

Project Ranking

Rank projects based on custom-defined critical success factors, with higher scores indicating greater project value or potential.

What-if Scenarios

Simulate various product development scenarios through “what-if” investment and capacity models.

Workflow

Utilize configurable workflows to assess project feasibility.

Roadmapping & Planning

Gantt Chart

Elevate your product roadmap management by obtaining a clear, visual representation of dependencies, milestones, and objectives.

Project Templates

Leverage reusable project templates complete with pre-filled documents to expedite the creation of new projects.

Risk Analysis & Mitigation

Assess the importance of project risks through qualitative analysis to determine the need for direct mitigation – accomplishable via a variety of methods that are specific to both the project and the associated risks.

Product Portfolio & Strategy Alignment

Portfolio Optimization

Effectively steer your new product development initiatives that highlight the project’s impact on the organization’s bottom line, with competing projects, and the key people responsible for its successful delivery.

Revenue Optimization

Unlock revenue potential with optimization features that seamlessly align your product portfolio and strategic objectives.

R&D Project Ranking

Prioritize R&D initiatives effectively with project ranking features to ensure maximum impact and alignment with business goals.

Resources & Capacity

Resource Management

Search for and allocate the right resources, ensuring that information is consistent across multiple projects thanks to centralized resource management.

Capacity Planning

Resources are allocated to projects based on calculated workload and capacity, with ongoing tracking of resource utilization during the planning and allocation process.

Workload Scheduler

Utilize Project’s Workload Chart to gain insights into resource allocation across all projects, identifying instances of over-allocation or scheduling conflicts.

Stage Gate Process

Stage and Gate Review

Track new product development from concept to market using Project’s advanced roadmap and phase-gate features, which visualize key milestones, timelines, and quality assurance steps.

Configurable Workflows

Offer adaptability to your unique processes. This feature not only enhances operational efficiency but also significantly reduces cycle times.

Project Performance

Budget Monitoring

Manage project budgets globally or across specific periods, incorporating forecasts for both labor and non-labor costs, which can be organized by activity type, cost centre, or both.

Cost Monitoring

Manage varied resource rates at multiple levels, assigning standard rates to companies and resources while permitting rate adjustments at the project or task level.

Task Scheduler

Track task completion and identify dependencies in real-time to keep your team aligned and your project on course.

Collaboration

Foster cross-functional collaboration to keep team members across departments, roles, and geographies uniformly informed, ensuring optimal project progress and results.

Trusted by leaders in the manufacturing industry

“Using Cerri Project has made our resource allocation and utilization processes more efficient; as we now have an accurate picture of who is utilised on what and for how long, down to the day.”

Lorenz Success Story

“Thanks to the tool, we succeeded in making IT performance visible and managing our resources and performance.

User definable workflows, interfaces to other systems and a web-based user interface as an add-on, helped us decide to use Project as an overall solution.”

Christian Weil,

Head of ITSM-1 Service Support Business Applications

Schott Success Story

“Hitachi Aqua-Tech’s projects are rapidly growing in volume and stretching the limits of its current resource pool. We selected Project as our PPM solution of choice to help increase project efficiency and improve the company’s productivity.”

Boey Kok Chin,

Asst. General Manager – Engineering

“Our main reason for selecting Project was the large amount of features available. We especially needed to track costs and project progress, and Project had the best tools to do it.”

Sherwood King,

Information Technology Director

More efficient product management for all

Cerri Project offers product management solutions for your entire team from bottom up.

Team Members

Enhance collaboration and communication with centralized access to project information to ensure successful delivery of NPD projects.

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Project Managers

Optimize resource allocation and streamline processes to ensure NPD projects are delivered on time and within budget.

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Executives

Efficiently prioritize product requests, define strategy, and monitor portfolio metrics to make informed decisions across both department management and the PMO.

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Stakeholders

Stay actively involved in NPD projects by sharing ideas, collaborating with teams, submitting requests, and tracking progress, while staying informed about bottlenecks, changes, and discrepancies.

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Optimize your business processes
with Cerri Project

To complement its powerful NPD management capabilities, Cerri Project offers a wide range of project management
tools to help you maximize ROI and achieve your full productivity potential.
Here are some.

Best product management software for
new product development (NPD)

START OPTIMISING YOUR PRODUCT PIPELINE

Product Management & New Product Development FAQ

What is product management?

Product management is the discipline of guiding a product throughout its lifecycle, from initial concept to market launch and ongoing evolution. It focuses on defining product strategy, understanding customer needs, prioritizing features, and ensuring alignment with business objectives.

Product management acts as a coordination layer between functions such as development, marketing, sales, and operations to ensure that products deliver measurable value and remain competitive over time.

What is new product development (NPD)?

New Product Development (NPD) is the structured process of bringing a new product or service from idea to market launch. It encompasses the full lifecycle of innovation, including ideation, evaluation, development, validation, and commercialization.

In enterprise environments, NPD is typically managed as a governed lifecycle, where progress depends on validated decisions, risk readiness, and investment justification rather than task completion alone. Many organizations structure NPD using phase-based or gated approaches to control risk and resource commitment.

What are the seven stages of the new product development (NPD) process?

The NPD process is commonly organized into seven stages designed to manage uncertainty, investment, and decision quality as an idea moves toward market launch.

The seven stages typically include:

Idea generation: Identifying new product opportunities from market insights, customers, or internal innovation
Idea screening: Evaluating ideas based on strategic fit, feasibility, and potential value
Concept development and testing: Refining selected ideas into clear concepts and validating assumptions
Business analysis: Assessing costs, pricing, demand, risks, and expected return
Product development: Designing, building, and testing the product
Market testing: Validating product readiness and go-to-market assumptions
Commercialization: Launching the product and scaling production, marketing, and support

In many organizations, these stages are governed through formal review points to ensure informed decisions before advancing further.

How can organizations effectively manage each stage of the NPD process?

Effectively managing NPD requires structure, visibility, and disciplined decision-making across all stages of the lifecycle.

Organizations that perform well typically focus on:

Clearly defined phases with explicit objectives and deliverables
Formal review and approval points to assess readiness before progressing
Cross-functional alignment between R&D, engineering, marketing, finance, and operations
Centralized documentation and data to maintain traceability and consistency
Early identification and management of technical, regulatory, and market risks

Rather than treating NPD as a linear checklist, leading organizations manage it as a governed lifecycle, where advancement depends on decision readiness and validated assumptions.

What tools are most helpful for managing product development projects?

Managing product development projects effectively requires more than basic task or collaboration tools.

The most helpful tools for NPD environments typically combine:

Project and portfolio management to track timelines, dependencies, and investments across initiatives
Phase-based workflows to support structured reviews and decision checkpoints
Resource and cost management to control effort, budgets, and capacity over long development cycles
Document and deliverable management to ensure traceability and compliance
Portfolio visibility to prioritize ideas and products based on strategic value and risk

Enterprise PPM platforms such as Cerri Project support these requirements by providing configurable NPD stages, governed workflows, and portfolio-level oversight – enabling organizations to manage product development from early ideation through launch without losing control or visibility.