Affiliate Program Offer Specifications

PAGE CONTENTS:

1. Lead definition
2. Sales-qualified lead (SQL) definition
3. Ineligible submissions (no SQL rewards)
4. Governing Terms
5. Contact

All monetary amounts are in United States dollars (US$) unless otherwise stated.

1. Lead Definition

A lead is created when a visitor performs an action that generates a new contact record in Cerri’s system. This occurs when an individual signs up for a trial of Cerri solutions or submits a contact form requesting information or communication with Cerri.

Note: Leads are for tracking and attribution. Only Sales-Qualified Leads (SQLs) are eligible for the reward described below.

2. Sales Qualified Lead (SQL) Definition

A Sales-Qualified Lead (SQL) is defined as a contact with whom Cerri has successfully established two-way communication and who is preliminarily identified by Cerri’s sales team as a potential client in active evaluation of project/portfolio management software.

An SQL generally meets ALL of the following:

B2B fit: Represents a business organization (not a personal or academic use case).
Need / intent: Has a plausible need for PPM or is actively exploring tools/process improvements.
Scale suitability: Operates at a scale appropriate for Cerri Project (e.g., multiple projects, cross-team coordination).
Role / influence: Has decision authority or clear influence in software evaluation/purchase.
Contact quality: Provides minimally complete details (full name, business email, company name, role/title) and remains responsive.
Engagement: Has completed a discovery call/demo OR provided sufficient documented requirements for a sales assessment.

Reward: Each approved SQL qualifies for a US$100 reward (see Section 4). Final qualification is at Cerri’s discretion, based on the criteria above.

3. Ineligible Submissions (no SQL reward)

The following do NOT qualify as SQLs:

Self-referrals: The partner, partner employees, or partner-controlled entities.
Non-business or irrelevant use cases: Personal, student, academic projects, partnership-only inquiries.
Invalid / unverified contacts: Bounces, disposable/relay emails, obviously fake identities.
Duplicates: Same person or same organization already known or contacted within the last 6 months.
Competitors or agencies seeking to resell competing solutions only.
Unresponsive contacts or those who decline further communication.

4. Governing Terms

For payout schedules, commission mechanics, attribution windows, dispute handling, and all other binding program rules, please refer to the Cerri.com Affiliate Partner Program Terms & Conditions.

5. Contact

For questions or requests contact affiliates@cerri.com.